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<StrategicPlan xmlns="urn:ISO:std:iso:17469:tech:xsd:stratml_core" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <Name>About Us</Name>
  <Description>Summary of the Graduate Management Admission Council (GMAC), including its mission, vision, purpose, values, stakeholders, goals, and objectives, based on information published on GMAC’s About Us page.</Description>
  <OtherInformation>Submitter&apos;s Note:  This StratML rendition was compiled from the source by ChatGPT and lightly edited in the form at https://stratml.us/forms/Claude/Part1.html</OtherInformation>
  <StrategicPlanCore>
    <Organization>
      <Name>Graduate Management Admission Council</Name>
      <Acronym>GMAC</Acronym>
      <Identifier>uuid-gmac-organization</Identifier>
      <Description>A global nonprofit association of leading graduate business schools providing assessments, data, and services to advance graduate management education worldwide.</Description>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Member Business Schools</Name>
        <Description>Graduate business schools that collectively govern and benefit from GMAC’s shared assessments, data, and services.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Graduate Business Programs</Name>
        <Description>Programs worldwide that rely on GMAC products and services for admissions, recruitment, and market insight.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Prospective Students</Name>
        <Description>Individuals seeking graduate management education opportunities and career advancement.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Admissions Professionals</Name>
        <Description>School-based professionals using GMAC tools for candidate evaluation, recruitment, and program marketing.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Employers</Name>
        <Description>Organizations seeking to identify and recruit future business leaders educated through graduate management programs.</Description>
      </Stakeholder>
    </Organization>
    <Vision>
      <Description>A world where every talented person can benefit from the best business education for them</Description>
      <Identifier>uuid-gmac-vision</Identifier>
    </Vision>
    <Mission>
      <Description>To provide the tools and information necessary for schools and talent to discover and evaluate each other</Description>
      <Identifier>uuid-gmac-mission</Identifier>
    </Mission>
    <Value>
      <Name>Talent Discovery</Name>
      <Description>Ensure that talent is identified, supported, and connected with appropriate educational opportunities worldwide.</Description>
    </Value>
    <Value>
      <Name>Global Access</Name>
      <Description>Promote equitable global access to graduate management education across regions and backgrounds.</Description>
    </Value>
    <Value>
      <Name>Collaboration</Name>
      <Description>Enable collective action among business schools to achieve outcomes no single institution could achieve alone.</Description>
    </Value>
    <Value>
      <Name>Integrity</Name>
      <Description>Uphold ethical standards and trust in assessments, data, and services supporting admissions and education.</Description>
    </Value>
    <Value>
      <Name>Innovation</Name>
      <Description>Continuously innovate assessment, data, and digital platforms to meet evolving education and workforce needs.</Description>
    </Value>
    <Goal>
      <Name>Graduate Management Education</Name>
      <Description>Advance graduate management education by enabling schools and talent to discover and evaluate each other effectively.</Description>
      <Identifier>165413ae-1202-498c-bf96-8849bbe06162</Identifier>
      <SequenceIndicator>1</SequenceIndicator>
      <Stakeholder StakeholderTypeType="Organization">
        <Name>Graduate Management Admission Council</Name>
        <Description>Coordinating organization providing assessments, data, platforms, and services for graduate management education.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Member Institutions</Name>
        <Description>Business schools collaborating through GMAC to support graduate management education globally.</Description>
      </Stakeholder>
      <Objective>
        <Name>Assessments</Name>
        <Description>Administer and continuously improve standardized assessments, including the GMAT exam, to evaluate applicants’ academic potential.</Description>
        <Identifier>27095cea-df1e-4cfc-b89e-9088fddf043e</Identifier>
        <SequenceIndicator>1.1</SequenceIndicator>
      </Objective>
      <Objective>
        <Name>Market Intelligence</Name>
        <Description>Provide research, data, and insights that inform admissions strategy, program design, and workforce alignment.</Description>
        <Identifier>39962b9d-6086-44e6-8533-58197df40b29</Identifier>
        <SequenceIndicator>1.2</SequenceIndicator>
      </Objective>
      <Objective>
        <Name>Professional Development</Name>
        <Description>Offer professional development opportunities that strengthen admissions, recruitment, and program management capabilities.</Description>
        <Identifier>0bbcc51a-3ac3-4ce8-ba87-0423c79b8f42</Identifier>
        <SequenceIndicator>1.3</SequenceIndicator>
      </Objective>
      <Objective>
        <Name>Marketing &amp; Recruitment</Name>
        <Description>Deliver marketing and recruitment solutions that help schools and candidates find each other efficiently.</Description>
        <Identifier>40f434de-88f8-4234-ae18-8ed3df8df9eb</Identifier>
        <SequenceIndicator>1.4</SequenceIndicator>
      </Objective>
      <Objective>
        <Name>Digital Platforms</Name>
        <Description>Develop and operate digital platforms, including AI-enabled tools such as Advancery, to support program exploration and career planning.</Description>
        <Identifier>f88705c3-ec90-4641-a88f-b7db0168c554</Identifier>
        <SequenceIndicator>1.5</SequenceIndicator>
      </Objective>
    </Goal>
    <Goal>
      <Name>Global Connectivity</Name>
      <Description>Connect future business leaders worldwide with graduate business education opportunities best suited to their goals.</Description>
      <Identifier>b92d12ce-e27a-4891-a8d0-1de8a66fbcd2</Identifier>
      <SequenceIndicator>2</SequenceIndicator>
      <Objective>
        <Name>Global Presence</Name>
        <Description>Maintain offices and operations across multiple regions to support global access and engagement.</Description>
        <Identifier>4a2b0c13-8a98-4104-95fe-5c894ec307db</Identifier>
        <SequenceIndicator>2.1</SequenceIndicator>
      </Objective>
      <Objective>
        <Name>Candidate Discovery</Name>
        <Description>Ensure that talented candidates are visible to schools regardless of geography or background.</Description>
        <Identifier>2322d6fe-2f2e-41e1-9d38-b6b40fe97465</Identifier>
        <SequenceIndicator>2.2</SequenceIndicator>
      </Objective>
      <Objective>
        <Name>School Access</Name>
        <Description>Enable schools worldwide to reach, evaluate, and enroll candidates aligned with their programs.</Description>
        <Identifier>8266964b-1290-429a-8cf0-4fdd48b762e4</Identifier>
        <SequenceIndicator>2.3</SequenceIndicator>
      </Objective>
    </Goal>
  </StrategicPlanCore>
  <AdministrativeInformation>
    <PublicationDate>2026-01-15</PublicationDate>
    <Source>https://www.gmac.com/about-us</Source>
    <Submitter>
      <GivenName>Owen</GivenName>
      <Surname>Ambur</Surname>
      <EmailAddress>Owen.Ambur@verizon.net</EmailAddress>
    </Submitter>
  </AdministrativeInformation>
</StrategicPlan>