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<StrategicPlan xmlns="urn:ISO:std:iso:17469:tech:xsd:stratml_core" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <Name>ASQ Strategic Plan 2025–2028</Name>
  <Description>Uniting and Leading the Global Quality Community.</Description>
  <OtherInformation>Submitter&apos;s Note:  his StratML rendition was compiled from the source by ChatGPT and lightly edited in the form at https://stratml.us/forms/Claude/Part1.html</OtherInformation>
  <StrategicPlanCore>
    <Organization>
      <Name>American Society for Quality</Name>
      <Acronym>ASQ</Acronym>
      <Identifier>8934ad2a-2fcf-4d22-a54e-56663870cd90</Identifier>
      <Description>A global community collaborating to advance excellence through quality.</Description>
    </Organization>
    <Vision>
      <Description>Enhancing lives through quality for a better tomorrow</Description>
      <Identifier>423b696f-53d0-44e7-9050-723c8d854887</Identifier>
    </Vision>
    <Mission>
      <Description>To advance excellence through quality</Description>
      <Identifier>eb8a808e-02fb-4c17-9a81-f6d468d4dda3</Identifier>
    </Mission>
    <Value>
      <Name>Integrity &amp; Professionalism</Name>
      <Description>Integrity and professionalism in all we do.</Description>
    </Value>
    <Value>
      <Name>Lifelong Learning</Name>
      <Description>A commitment to continuous learning throughout one’s career.</Description>
    </Value>
    <Value>
      <Name>Community of Belonging</Name>
      <Description>Fostering an inclusive global community where all participants feel valued.</Description>
    </Value>
    <Value>
      <Name>Dedication to Excellence</Name>
      <Description>An unwavering focus on excellence in quality practices and outcomes.</Description>
    </Value>
    <Value>
      <Name>Continuous Improvement</Name>
      <Description>Championing continuous improvement across organizations and industries.</Description>
    </Value>
    <Goal>
      <Name>Member Experiences</Name>
      <Description>Connect diverse quality professionals to learn, lead, and belong while enriching member experiences and fostering a collaborative global community.</Description>
      <Identifier>d72bbf3b-bc84-4c0f-9890-7869a20733b2</Identifier>
      <SequenceIndicator>1</SequenceIndicator>
      <Objective>
        <Name>Content &amp; Resources</Name>
        <Description>Provide content and resources to meet members where they are and support their professional growth.</Description>
        <Identifier>1a34eeb9-24d6-4f66-b7dc-184c79662907</Identifier>
        <SequenceIndicator>1.1</SequenceIndicator>
      </Objective>
      <Objective>
        <Name>Recognition</Name>
        <Description>Elevate recognition programs to drive loyalty and celebrate member contributions.</Description>
        <Identifier>aff978e5-1d8f-4787-b8fd-121c423ae33a</Identifier>
        <SequenceIndicator>1.2</SequenceIndicator>
      </Objective>
      <Objective>
        <Name>Leadership Development</Name>
        <Description>Prioritize opportunities for the broader population, especially young professionals, to hone their leadership skills.</Description>
        <Identifier>0539c9c4-bf4d-4643-bc0e-74509e58bdf6</Identifier>
        <SequenceIndicator>1.3</SequenceIndicator>
      </Objective>
      <Objective>
        <Name>Collaboration</Name>
        <Description>Foster a collaborative environment that strengthens partnerships and shared learning.</Description>
        <Identifier>b5a0b5d3-252a-45ea-863e-53e75d129f62</Identifier>
        <SequenceIndicator>1.4</SequenceIndicator>
      </Objective>
    </Goal>
    <Goal>
      <Name>Leadership</Name>
      <Description>Develop and deliver products and services that grow thought leadership and position ASQ as the global authority on quality.</Description>
      <Identifier>9cf23fb4-ac93-4eb3-abed-25430317fff8</Identifier>
      <SequenceIndicator>2</SequenceIndicator>
      <Objective>
        <Name>Publications &amp; Thoughts</Name>
        <Description>Enhance publications, engage target audiences, and establish thought leadership in quality.</Description>
        <Identifier>57fba199-e496-4ab1-b0a3-3d9c95bdf8e9</Identifier>
        <SequenceIndicator>2.1</SequenceIndicator>
      </Objective>
      <Objective>
        <Name>Certifications</Name>
        <Description>Expand credibility and brand awareness of ASQ certifications.</Description>
        <Identifier>11e92e5c-a07b-4586-a5b0-0b276e694fdd</Identifier>
        <SequenceIndicator>2.2</SequenceIndicator>
      </Objective>
      <Objective>
        <Name>Education &amp; Training</Name>
        <Description>Develop and deliver relevant education and training offerings.</Description>
        <Identifier>ca0484ee-6e41-4dd9-9351-fa0165b39e9c</Identifier>
        <SequenceIndicator>2.3</SequenceIndicator>
      </Objective>
      <Objective>
        <Name>Events</Name>
        <Description>Execute impactful events that foster meaningful connections, drive awareness, and position ASQ as a key influencer.</Description>
        <Identifier>02a128b9-b21d-4f0c-b445-59f7ffa71629</Identifier>
        <SequenceIndicator>2.4</SequenceIndicator>
      </Objective>
      <Objective>
        <Name>Market Research</Name>
        <Description>Leverage market research to create new value streams.</Description>
        <Identifier>f69714ca-eda7-4734-b443-05b5fea35939</Identifier>
        <SequenceIndicator>2.5</SequenceIndicator>
      </Objective>
    </Goal>
    <Goal>
      <Name>Outreach &amp; Awareness</Name>
      <Description>Engage media, industry leaders, and partners to expand global awareness of the value of quality.</Description>
      <Identifier>f9ce204d-3b19-4f42-90ed-e956a2892a30</Identifier>
      <SequenceIndicator>3</SequenceIndicator>
      <Objective>
        <Name>Organizational Awareness</Name>
        <Description>Let people know who ASQ is, what it does, and why its work matters.</Description>
        <Identifier>465b72ff-6132-4d16-9008-e1e404ed2b61</Identifier>
        <SequenceIndicator>3.1</SequenceIndicator>
      </Objective>
      <Objective>
        <Name>Media &amp; Industry Collaboration</Name>
        <Description>Collaborate with media and industry leaders to amplify the value of quality.</Description>
        <Identifier>a97d5543-6768-483f-a045-c847025b60f4</Identifier>
        <SequenceIndicator>3.2</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Media</Name>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Industry Leaders</Name>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Global Connections</Name>
        <Description>Nurture global connections across industries and regions.</Description>
        <Identifier>efe88959-4cef-4321-a6d2-79fad06d853f</Identifier>
        <SequenceIndicator>3.3</SequenceIndicator>
      </Objective>
      <Objective>
        <Name>Partnerships</Name>
        <Description>Cultivate strategic partnerships with complementary organizations across industries.</Description>
        <Identifier>d99f4f7b-7cad-4456-806d-350058b746e5</Identifier>
        <SequenceIndicator>3.4</SequenceIndicator>
      </Objective>
    </Goal>
  </StrategicPlanCore>
  <AdministrativeInformation>
    <StartDate>2025-01-01</StartDate>
    <EndDate>2028-12-31</EndDate>
    <PublicationDate>2024-01-01</PublicationDate>
    <Source>https://asq.org/-/media/public/wqm/ASQ-25-28StratPlan.pdf</Source>
    <Submitter>
      <GivenName>Owen</GivenName>
      <Surname>Ambur</Surname>
      <EmailAddress>Owen.Ambur@verizon.net</EmailAddress>
    </Submitter>
  </AdministrativeInformation>
</StrategicPlan>